Communote

How does enterprise communication change?
Communication is changing constantly. From traditional mail, telephone, fax and e-mail to a modern networked communication. Even before the founding of Facebook in 2004 (in Germany ignored for some time, in this country was the VZ network the pioneer) and Twitter in 2006, the way to communicate has changed.
Web 2.0 has affected not only private communication, but with some delay, communication and collaboration within companies. Communication is crucial to the success of an enterprise – this insight is not new, but the conditions and possibilities of this gain with Enterprise 2.0 provide a new dimension.

Recently, Microblogging has been a trendy topic, in particular when it comesto enterprise use of microblogging. But why should this mostly public exchange of short messages revolutionize the business world?

The enthusiasm of the web 2.0 community for this topic may easily lead to the assumption that this is a new hype. Virtually every couple of days a new microblogging services is launched, especially for enterprise use. For instance, Yammer.com won the TechCrunch50 Award. Jeremiah Owyang published an Overview of Twitter-tools for the intranet that is beeing continously extended by commentators. A little analysis shows that tools like yammer either just copy the basic principles of Twitter.com or at least try to adapt them to business use.

What are the reasons to believe in sustainable success of microblogging in the enterprises?