Survey RoI Enterprise Microblogging

Companies are becoming aware of the continued success of Web 2.0 services such as Wikipedia, Facebook, and Twitter and discover these tools to improve communication with their customers. In the enterprise context the term Enterprise 2.0 has established for the current change itself, this is not only for the use of Web 2.0 tools to communicate externally, but also for internal use within the enterprise. As an example for this is to break old communication patterns and structures, as well as a simplified information access for better information and knowledge sharing. The potential is beyond rigid hierarchies and inflexible processes.

A possible answer to these challenges are Enterprise Microblogging solutions, such as Communote, for open communication about topics and projects. However, verifiably benefits and the Return on Investment (RoI) of the so-called Social Software such as Enterprise Microblogging is still missing. In cooperation with the TU Chemnitz and the Communardo Software GmbH a convergence to the solution is made within a thesis by Alrik Degenkolb.

In this blog post about the current state and approaches of the thesis, a model has already been presented, which can assist in the calculation of the RoI and showing the success factors of Enterprise Microblogging.

Help us with the identification of particularly valuable applications of Enterprise Microblogging and make a contribution to a first approximation of the Return on Investment. By participating in the survey, you help to make the value of Enterprise Microblogging visible.

[https://www.surveymonkey.com/s/NQNSYC7]

The answers are carefully evaluated and after the completion of the survey the results of the thesis and of the survey will be published on the Communote blog.

We look forward to your active participation and feedback to the survey.