Enterprise Microblogging: A new Hype? Yes & No

Recently, Microblogging has been a trendy topic, in particular when it comesto enterprise use of microblogging. But why should this mostly public exchange of short messages revolutionize the business world?

The enthusiasm of the web 2.0 community for this topic may easily lead to the assumption that this is a new hype. Virtually every couple of days a new microblogging services is launched, especially for enterprise use. For instance, Yammer.com won the TechCrunch50 Award. Jeremiah Owyang published an Overview of Twitter-tools for the intranet that is beeing continously extended by commentators. A little analysis shows that tools like yammer either just copy the basic principles of Twitter.com or at least try to adapt them to business use.

What are the reasons to believe in sustainable success of microblogging in the enterprises?