Companies are becoming aware of the continued success of Web 2.0 services such as Wikipedia, Facebook, and Twitter and discover these tools to improve communication with their customers. In the enterprise context the term Enterprise 2.0 has established for the current change itself, this is not only for the use of Web 2.0 tools to communicate externally, but also for internal use within the enterprise. As an example for this is to break old communication patterns and structures, as well as a simplified information access for better information and knowledge sharing. The potential is beyond rigid hierarchies and inflexible processes.

A possible answer to these challenges are Enterprise Microblogging solutions, such as Communote, for open communication about topics and projects. However, verifiably benefits and the Return on Investment (RoI) of the so-called Social Software such as Enterprise Microblogging is still missing. In cooperation with the TU Chemnitz and the Communardo Software GmbH a convergence to the solution is made within a thesis by Alrik Degenkolb.

In this blog post about the current state and approaches of the thesis, a model has already been presented, which can assist in the calculation of the RoI and showing the success factors of Enterprise Microblogging.

Help us with the identification of particularly valuable applications of Enterprise Microblogging and make a contribution to a first approximation of the Return on Investment. By participating in the survey, you help to make the value of Enterprise Microblogging visible.

[https://www.surveymonkey.com/s/NQNSYC7]

The answers are carefully evaluated and after the completion of the survey the results of the thesis and of the survey will be published on the Communote blog.

We look forward to your active participation and feedback to the survey.

Recently, a number of new publications on the topic of Enterprise Microblogging have appeared that we would like to share with you. Two interesting papers deal particularly with the analysis of the different genres of using Microblogging.

It can be clearly demonstrated that the use of Web 2.0 tools, such as Microblogging, in the corporate context is very different from Twitter. As the Twitter study 2009 by Pearanalytics shows, there is for example no spam and ‘pointless babble’ in the company. Instead of that, status updates (from meetings, telephone conferences, current tasks), task coordination, questions and answers as well as discussions and providing information of interest (“I found an interesting study”, etc.) dominate here.

It is also amazing that experienced corporate microblogger may distribute a variety of tasks and information to different audiences with just one note. This shows impressively how productive Microblogging is applied in the company (e.g. at Communardo and a variety of Communote customers).

The results of  these studies are available online and can be submitted as papers at international conferences:

Enterprise Microblogging: Procrastination or productive use? In: Proceedings 16th Americas Conference on Information Systems. Lima, Peru.

Tweet Inside: Microblogging in a Corporate Context. In: Proceedings 23rd Bled eConference. eTrust: Implications for the Individual, Enterprises and Society. Bled, Slovenia.

You are confident about the use cases of Communote – Enterprise Micoblogging? You already created a Communote account und familiarized yourself with the features? But you don’t know how to start?

We would like to give you some important hints for a successful implementation of Communote into your enterprise. After introducing the topic of communication with micro messages in the enterprise in the presentation “The revolution of business communication” and showing concrete fields of application with “Use Cases” as a second step, we would now like to support you in successfully implementing Communote into your enterprise as a third and final step.