New Publications on Enterprise Microblogging

Recently, a number of new publications on the topic of Enterprise Microblogging have appeared that we would like to share with you. Two interesting papers deal particularly with the analysis of the different genres of using Microblogging.

It can be clearly demonstrated that the use of Web 2.0 tools, such as Microblogging, in the corporate context is very different from Twitter. As the Twitter study 2009 by Pearanalytics shows, there is for example no spam and ‘pointless babble’ in the company. Instead of that, status updates (from meetings, telephone conferences, current tasks), task coordination, questions and answers as well as discussions and providing information of interest (“I found an interesting study”, etc.) dominate here.

It is also amazing that experienced corporate microblogger may distribute a variety of tasks and information to different audiences with just one note. This shows impressively how productive Microblogging is applied in the company (e.g. at Communardo and a variety of Communote customers).

The results of  these studies are available online and can be submitted as papers at international conferences:

Enterprise Microblogging: Procrastination or productive use? In: Proceedings 16th Americas Conference on Information Systems. Lima, Peru.

Tweet Inside: Microblogging in a Corporate Context. In: Proceedings 23rd Bled eConference. eTrust: Implications for the Individual, Enterprises and Society. Bled, Slovenia.